About Us -
San Marcos Creek Vineyard & Winery ….
Originally started by the late Fling Traylor in the 1980’s and founded in 1992 as San Marcos Creek Vineyards, it was to be a retirement dream, a change of life style and a vision for something new and different. Converting an old sheep ranch to a vineyard, future winery and living a gentler life. In 2002, the winery came online and several years later in 2005 a formal tasting room was built.
Roberto & Kimberly Morelli acquired San Marcos Creek Vineyard from the Traylor Trust in 2015. Roberto had fully retired in 2014 and the family decide back in 2008 that it was time to move the family business and do something new like bring some dreams to reality. The big dream was vineyards, winery and orchards ! This was something Roberto dreamed about since he was a child, and something that Kimberly and the kids envisioned along side. For Roberto & Kimberly, things had to be just right ! The land they looked at had have the right feel, smells and environment. After years of searching, the area of choice became San Luis Obispo County. Once relocated and family business re-established, land and lots of it was next and then a winery. Same items had to be met, right feel, vision and potential that matched their architectural likes, thoughts, beliefs, right layout and a similar vision with the right wines, that place of choice was San Marcos Creek !
In 2013, the Morelli family brought Ismael (Sam) Balderas on board to help them with their vision of vineyards, winery and orchards after the acquisition of many ranches and prior to owning a winery. Sam has over 40 years of experience in Winery, Vineyard operations and is a well established Winemaker. He is recognized as a world acclaimed Burgundian Style wine producer and has received numerous awards from prestigious wine magazines and wine writers. He has been named BEST Producer of the Best 100 World Producers for several years. In 2001 Sam was awarded the ONLY 100 points score at a World Wine Competition held in France.
Miguel joined San Marcos Creek back in 1999 ! There is not a day goes by that you will not find him in the field carrying for the vines and landscaping like his own backyard. His vast experience and knowledge of both of the vineyard and winery makes him extremely flexible and able to work all aspects of the business. Miguel brings the slogan “Fine wine beings at the vines …” to a reality !
2016, the Morelli’s brought Sunni Mullinax to the tasting room and general operations. She brings a wealth of wine information and has a vast knowledge of marketing, wine club, and events. (Yes, she is guilty of redesigning our emails and can’t wait to hear your feedback!) Mentioning Sunni would not be complete without giving a shout out to her husband Dave, her herding dog Buddy and newly acquired rescue cats, Doobie and Dante. She lives in Paso Robles and is a Cal Poly alum, animal lover, runner, cook, health nut, and wine geek.
Joining the San Marcos Creek family for 2017, Melissa Nisse ! She grew up in Lockwood, California a very small town in southern Monterey county. She has always felt like I was a big fish in a small pond so shortly after graduating high school she moved to the “big city”. You guessed it Paso Robles, California where she quickly fell in love with the wine industry. Melissa lives in the heart of downtown Paso with her hard working husband Sean and her daughter Hazel and loyal pup Ty. You can see her in the tasting room so come on in enjoy some wine and stay awhile.
San Marcos Creek Marketing Team (Cal-Poly 2017):
I was born and raised in Hershey, Pennsylvania and moved to California at the age of 16 to attend boarding school and subsequently, Cal Poly. I am a fourth year business administration major with a concentration marketing. I have a passion for consumer marketing and have obtained diverse project and work experiences in my classes and through internships. My most recent experience comes from Social Media and Consumer Marketing at MINDBODY, Inc, Sports Marketing and Fan Promotions at Cal Poly Athletics, and a senior project developing a campaign for Facebook and the Department of Homeland Security. In my free time I love to be outside, play sports, travel and spend time with family and friends. My grandparents are members of the San Marcos Creek Wine Club!
I am currently in my fourth year at Cal Poly in San Luis Obispo where I am majoring in Business Administration with a concentration in Marketing. I’m originally from Los Gatos, California where my family owns a winery in the Santa Cruz Mountains. I worked for my family’s winery all throughout high school and during the summers once I started at Cal Poly. At the winery, I helped plan and run events for both wine club members as well as those that were open to the public. In addition to my work experience at my family’s winery, I spent last summer as a Communications Intern for FIRST 5 Santa Clara County where I gained marketing experience through generating social media content for the company’s multiple social media accounts as well as publishing both internal and external newsletters. In my free time I like to travel, eat good food, and spend time with my family and friends.
I am a senior business student concentrating in Marketing from Pleasant Hill, California . I have sales experience from an internship from Enterprise Rent-A-Car, and through my time spent at Enterprise I learned various techniques to understand the customer. I also worked with management to improve one aspect of the company. I utilized this opportunity to create a new promotional campaign to reach markets that are currently untapped or underutilized. During my free time I enjoy cruising the outdoors on my mountain bike, exploring the central coast and spending time with my family and friends.
Hi there! I am a senior Marketing student and am excited to be entering my final quarter at Cal Poly. I am passionate about marketing and advertising and am always looking to expand my knowledge about different industries. I have previously held two advertising agency internships working in the Strategic Planning department, where I gained valuable experience conducting market research and leveraging consumer insights to develop strategic recommendations for clients such as Hyundai, LG, and Wienerschnitzel. I currently work as a Marketing Assistant for Cal Poly Corporation, where I assist with various marketing needs for the campus dining venues as well as the University Store. In my free time I enjoy exploring the outdoors and relaxing with a nice glass of wine.
I am a fourth year Business Administration student with a concentration in Marketing and a minor in Psychology. I have experience working in the hospitality industry for two summers as a front desk receptionist for Redac Gateway Hotel in Torrance, California. This is a small hotel that is going through a change of ownership and renovations. I have gained tremendous knowledge of the process of the major changes that occurred in the first two years of the acquirement of this hotel. I have also gained marketing and sales experience through an internship with Enterprise Rent-a-Car over the past summer. I was very excited to take this course because I really enjoy finding solutions to problems.
I’m a senior business student concentrating in marketing from Elk Grove, California. I am interested in the fields of brand management and advertisement. Currently; I am the Treasurer for the American Marketing Association, Marketing Mentor for the Orfalea College of Business, and a Student Assistant for Administration. As a marketing mentor I have gained further insights on managing multiple teams and guiding them through developing thorough marketing plans based on a product of their choice and developing pitches for investors. In the past I have also worked as a marketing assistant for Limberg LASIK. With Limberg I helped manage their social media accounts, engage new clients as their initial point of contact, and manage many of the back-end workings of the office. In my spare time I like to hike, explore San Luis Obispo county, and mess around with Photoshop.
I am a fourth year Business Administration student concentrating in Marketing at California Polytechnic State University, San Luis Obispo. I was born and raised in Long Beach, CA, and have interned in a variety of industries including the health and wellness, theme parks, and hotels. Most recently, I have worked within Consumer Insight at The Walt Disney Company, where I worked closely with Marketing Strategy to evaluate consumer responses to Disneyland and determining the optimal way to continue our marketing. In my spare time, I enjoy hiking, eating at the local restaurants, and binge watching shows on Netflix.
Below are some links to pictures of ranches prior to becoming San Marcos Creek and links to after the transformation begun and still happening today !